Bill is an accomplished business leader with nearly four decades of experience across B2B services and consumer products. He serves on Northborne’s Advisory Board and is currently the CEO of private equity-backed Ruff Roofers and has served as a board member of six private equity portfolio companies.

Previously, Bill was CEO of Smart Care Equipment Solutions, leading the business through two successful private equity exits. Earlier in his career, he held leadership roles at Ecolab and led marketing for major consumer brands including Kellogg’s, Pillsbury and Heinz.

Bill earned a BA in Economics and Political Science from Ripon College.

Fun fact: Bill played competitive Rugby and Ultimate Frisbee in high school and college.