Northborne Partners

Bill is a Senior Advisor at Northborne Partners and serves on the firm’s Advisory Board. He is an accomplished business leader with nearly four decades of diverse experience across several industries in the US and Europe. He is currently the CEO of private equity-backed Ruff Roofers and was previously the CEO of Smart Care Equipment Solutions, where he led the business through two successful exits to private equity. Bill’s experience in B2B services began with Ecolab, where he had responsibility for high-growth service businesses while living in Minneapolis, London, and Paris. Bill started his career in marketing, running some of the most admired brands for large consumer products companies, including Kellogg’s, Pillsbury, and Heinz. Bill has been married for 37 years, has three children, and splits his time between his homes in Sun Valley, Idaho and Mackinac Island, Michigan. He received his BA degree in Economics and Political Science from Ripon College.